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Thoughts on MarTech engineering, analytics, and building modern web applications.
·8 min read
Understanding the AEP Web SDK: A Practical Guide
A hands-on walkthrough of configuring Adobe Experience Platform Web SDK — from alloy initialization to XDM event mapping.
AEPWeb SDKMarTech
·6 min read
XDM Schemas Explained for Analytics Engineers
How to design XDM schemas that scale — field groups, identities, and best practices for enterprise implementations.
AEPXDMSchema Design
·5 min read
Building a Developer Portfolio with Next.js 15
Lessons learned building this portfolio — App Router patterns, Tailwind design systems, and performance optimization.
Next.jsReactWeb Dev
·7 min read
CJA vs Adobe Analytics: When to Use Which
Customer Journey Analytics brings cross-channel analysis to Adobe's ecosystem. Here's how it compares to traditional Analytics reporting.
CJAAdobe AnalyticsMarTech