Implemented end-to-end customer data flow for an enterprise client: client-side data collection → AEP ingestion → Real-Time CDP profile unification → audience activation.

• ✓Built AEP Web SDK and Launch configuration for page views, custom events, and conversion signals.
• ✓Designed XDM schemas and datasets aligned to business events with datastreams forwarding to Analytics and RTCDP.
• ✓Set up identity stitching and merge policies to unify customer profiles across web and authenticated touchpoints.
• ✓Built audience segments and configured activation to downstream destinations for marketing and personalization.
• ✓Validated the full pipeline using AEP Debugger, Query Service, and Analytics reporting.

Implemented consent management for an enterprise client using AEP Web SDK and Launch, ensuring user privacy preferences govern all downstream data flow.

• ✓Integrated a Consent Management Platform (CMP) with Web SDK using IAB TCF / Adobe consent standard.
• ✓Configured Web SDK to defer event sending until consent is captured, with queue/drop logic per purpose.
• ✓Wired consent signals into XDM events and datastreams for persistence across Analytics and destinations.
• ✓Tested edge cases — consent changes mid-session, opt-out flows, and re-consent — for GDPR/CCPA alignment.

A modern, responsive portfolio built with Next.js, TypeScript, and Tailwind CSS — showcasing MarTech expertise and full-stack web development skills.

• ✓Designed a clean, responsive UI with modular components and mobile-first layout.
• ✓Built multi-page architecture with blog, UI component showcase, and project galleries.
• ✓Optimized for SEO and fast page load with Next.js App Router and static generation.
• ✓Light green design system with smooth animations and accessible interactions.