GS
Career

Work Experience

Building enterprise MarTech solutions and growing as a full-stack developer.

Cognizant Technology Solutions

Programmer Analyst

Adobe Experience Cloud (Data Collection & Analytics)

July 2026 – Present

Kolkata, IN

  • Implementing client-side tracking using AEP Web SDK and Launch — configuring data elements, rules, and extensions for page views, custom events, and conversion signals.
  • Building and maintaining Ensighten tag implementations including bootstrap conditions, custom data layers, and tag-firing logic; supporting active migrations toward AEP Web SDK.
  • Designing XDM schemas, datastreams, and field mappings in AEP to forward event data into Adobe Analytics, CJA, and downstream destinations.
  • Authoring Adobe Analytics tracking specifications and configuring eVars, props, and events to align measurement with business KPIs.
  • Working with AJO for journey orchestration and CJA for cross-channel customer journey analysis.
  • Debugging tracking issues end-to-end using AEP Debugger, browser dev tools, and beacon/network inspection.
  • Collaborating with business analysts, senior developers, and QA across requirements walkthroughs, UAT, and production rollout.
Cognizant Technology Solutions

Programmer Analyst Trainee

Adobe Experience Cloud (Data Collection & Analytics)

July 2025 - June 2026

Kolkata, IN

  • Implementing client-side tracking using AEP Web SDK and Launch — configuring data elements, rules, and extensions for page views, custom events, and conversion signals.
  • Building and maintaining Ensighten tag implementations including bootstrap conditions, custom data layers, and tag-firing logic; supporting active migrations toward AEP Web SDK.
  • Designing XDM schemas, datastreams, and field mappings in AEP to forward event data into Adobe Analytics, CJA, and downstream destinations.
  • Authoring Adobe Analytics tracking specifications and configuring eVars, props, and events to align measurement with business KPIs.
  • Working with AJO for journey orchestration and CJA for cross-channel customer journey analysis.
  • Debugging tracking issues end-to-end using AEP Debugger, browser dev tools, and beacon/network inspection.
  • Collaborating with business analysts, senior developers, and QA across requirements walkthroughs, UAT, and production rollout.
Cognizant Technology Solutions

Intern — Adobe Experience Platform (AEP) / Real-Time CDP

March 2025 – June 2025

Kolkata, IN

  • Trained on AEP and Real-Time CDP fundamentals — XDM schemas, datasets, datastreams, identities, and audiences.
  • Hands-on tasks involving AEP Data Collection (Launch) — data elements, rules, and extensions with Adobe Analytics integration.
  • Explored ingestion of customer data into Real-Time CDP profiles and segmentation logic for downstream activation.
  • Collaborated with senior developers on debugging tracking implementations; converted to full-time on completion.